Join the movement and find new inspiration.

We have an exciting opportunity as:

Senior Manager Product Planning (M/F/D)

at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.

Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.


Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.


Our headquarter is home to 37 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!

You will enjoy working with us if you like these things:

  • A pulsating international environment. Our workforce is composed of people from 37 nations.
  • Playing an active and important part in the development of Kia in Europe.
  • Developing new frameworks and solutions.
  • Demanding challenges to which you can creatively contribute.
  • A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more.

The Challenges: High - The Job: Great.

1. Your initiative, energy and persistence will ultimately determine your success.

2. You will work in a network of experts in Product Planning and other business professionals.

3. You have the spirit that makes us successful.

You are +++ ambitious +++ dynamic +++ flexible +++ optimistic +++ patient +++

Job mission:

Manage assigned vehicle product lines / manage assigned carlines to optimize product competitiveness with the aim of maximizing variable profit, sales volume, market share growth and brand equity through product positioning, price positioning and active life cycle management.

Area of Responsibility: Assigned Kia brand vehicle lines from concept phase until 18 months before SOP.

Your Responsibilities:

Product planning

  • Lead the upstream development of project milestones for pro-active input to Kia global headquarters.
  • Develop new product proposals focusing on potential white space opportunities to increase Kia Europe market share, brand equity, sales volume and profitability.
  • Serve as the voice of the customer in Europe, to continuously improve Kia products to best satisfy customer needs.
  • Define appropriate target customers and product positioning targets in line with brand direction.
  • Work with pricing team and product marketing team on setting the price strategy for vehicles under management.
  • Coordinate and participate in research activities, e.g. concept & product positioning clinics.
  • Participate in design evaluations to support the selection among different design proposals, and ensure design direction is aligned with vehicle concept ,brand identity as well as European taste and needs.
  • Participate in competitive product evaluations to provide feedback to R&D about the correct development direction aligned with the brand strategy and the vehicle concept.
  • Develop proposals for new generations of existing models as well as all new models in Kia’s product portfolio and align with all related departments involved in the development process (e.g. Design, R&D, global product planning, etc. ).
  • Follow development process of vehicles under management to ensure product competitiveness in the European Region regarding development of body type variations, powertrain line-up, features and color & trim packages.
  • Ensure cross carline consistency by developing adequate implementation strategies and adoption plans.
  • Evaluate existing and future powertrain solutions.


 People Management:

  • Managing the day-to-day activities of the team (2 direct reports).
  • Motivating and coaching the team to achieve organizational goals.
  • Developing and implementing a timeline to achieve targets.
  • Conducting training of team members to maximize their potential.
  • Empowering team members with skills to improve their confidence, product knowledge, and communication skills.

Your talents:

  • University degree in Business or Economics, with a focus on Marketing 
  • MBA or relevant Master’s degree is a plus
  • Technical degrees in Science or Engineering will also be considered along with relevant work experience
  • A minimum of 8 years relevant pan-European work experience within the automotive industry with specific experience in the Product Management area
  • Familiarity with automotive market analysis tools like JATO, TNS PromoCar, Polk’s Road to Data, New Car Buyers Survey (NCBS) etc. 
  • Sound quantitative and analytical skills to gather and interpret data to support key decisions
  • Proficient with the Microsoft Office products especially with MS Excel for data analysis
  • Fluent in English (written and spoken). Additional European languages are a plus
  • Organized and detail-oriented
  • Excellent quantitative and analytical skills along with excellent verbal and written communication skills in English
  • Good interpersonal skills and experience working with people from a variety of European backgrounds
  • Self-confidence, positive thinking, flexibility and ability to adapt in a multicultural and fast moving environment
  • Cooperative nature to work closely with peers within the company to ensure smooth information flow and a good collaboration
  • Ability to take initiative and work with minimal supervision
  • Passion for the Automotive industry and general passion for cars, motorsports etc.
  • Familiarity with working with Asian cultures / companies is a plus
  • Willingness to travel as required to Korea, major Auto Shows, meetings with European markets and support of PR events while launching products

If you’re interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.

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