Assistant Manager CRM Marketing & Loyalty (all genders welcome)

Join the movement and find new inspiration

We have an exciting opportunity as:

Assistant Manager CRM Marketing & Loyalty (all genders welcome)



at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Job mission:

As an Assistant Manager, CRM Marketing & Loyalty, you will drive the strategic execution of CRM campaigns, ensuring seamless coordination across European markets. Your role will be pivotal in leveraging data-driven insights, AI-driven automation, and advanced segmentation strategies to enhance customer engagement and loyalty. By collaborating with cross-functional teams, you will optimize CRM performance, oversee loyalty programs, and provide key stakeholders with actionable insights. Your expertise will contribute to fostering customer-centric strategies that enhance brand loyalty and drive business growth.

Your responsibilities:

CRM Campaign Strategy & Execution

• Define and coordinate comprehensive EU CRM campaigns, ensuring alignment with business objectives.

• Collaborate with service, marketing, sales, and product teams to streamline campaign strategies.

• Facilitate campaign orchestration coordination (i.e. parent campaigns) and legal validation

• Support deployment and launch of National Sales Companies (NSCs) campaigns.

Data Management & Segmentation

• Build and manage data segmentation, targeting strategies for NSCs.

• Activate standard data segments from Data Cloud to Marketing Cloud, ensuring alignment of CRM insights with future segmentations.

• Make sure consent legality checks run across the entire data activation process

AI-Driven Automation & Innovation

• Support the design, development, and deployment of AI features to enhance and automate campaign execution.

• Monitor and refine AI-driven capabilities, providing insights and recommendations to local market users.

CRM Performance Monitoring & Insights

• Act as the control tower for KEU CRM marketing dashboards, ensuring the creation and continuous improvement of performance KPIs.

• Provide actionable insights to stakeholders, including top management, NSCs key users, and KEU teams.

• Regularly update dashboards based on user feedback and evolving business needs.

Training & Support

• Conduct training sessions and provide ongoing support to local users across Automotive, Marketing, and Data Clouds

• Ensure best practices are shared and adopted across markets.

Loyalty Programs Coordination

• Oversee and enhance loyalty program initiatives across European markets, ensuring consistency and effectiveness.

  
  

Your talents:

• Bachelor's degree in IT, Business Administration, or Marketing.

• 3+ years experience with CRM systems (i.e. Salesforce Marketing Cloud, HTML skills and campaign design is a plus).

• Understanding of consent management practices for marketing activities

• Interest in AI technologies and their application in marketing and customer service, ideally within the Automotive industry

• Excellent project management and organizational skills.

• Strong analytical skills with the ability to generate data-driven insights.

• Strong teamwork skills, with the ability to work independently and take initiative.

• Effective communication and stakeholder management abilities.
  
  

Who are we?

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.

Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.

Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.

Our headquarter is home to more than 40 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!

You will enjoy working with us if you like these things:

• A pulsating international environment. Our workforce is composed of people from more than 40 nations

• Playing an active and important part in the development of Kia in Europe.

• Developing new frameworks and solutions

• Demanding challenges to which you can creatively contribute

• A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more

If you’re interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.