Manager Product Marketing (all genders welcome)

Join the movement and find new inspiration

We have an exciting opportunity as:

Manager Product Marketing (all genders welcome) within our Product & Pricing department at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Job mission:
In this role, you will manage assigned Kia car lines from approximately 18 months before the start of production through the end of their life cycle, with a focus on defining feature and content specifications, conducting market research, and developing product positioning strategies. Collaborate with cross-functional teams to ensure successful launches, monitor performance metrics, and make strategic adjustments to pricing, marketing, or features to sustain competitiveness. All efforts are aimed at maximizing variable profit, driving sales volume, expanding market share, and enhancing brand equity.

Your responsibilities:

• Coordinate product management activities for new launches by working closely with international internal and external cross-functional teams.

• Conduct in-depth research on industry and market trends to guide life cycle management for the current portfolio.

• Develop and analyze a Pan-European trim line strategy, involving markets to finalize and propose the best approach.

• Develop special value packages tailored to maximize sales during peak periods.

• Collaborate with the Pricing Team to establish market-appropriate pricing strategies and design specific life cycle actions and special packages.

• Support the Pricing Team in setting competitive prices and updating product specifications.

• Build and maintain a strong network by liaising with sales subsidiaries and gathering valuable market insights.

• Address market challenges pro-actively by implementing targeted product life cycle actions.

• Ensure markets receive timely and accurate updates on product specifications and information.

• Act as a product expert, providing support to internal teams, including Pricing, PR, Marketing Communications, Sales, Training and After Sales as well as external teams at Kia Europe subsidiaries and distributors.

• Represent Kia during launch events and activities with external stakeholders such as European journalists and key customers.

• Offer actionable feedback on current models to the Product Planning team and teams at Kia Headquarters in Korea.

  
  

Your talents:

• University degree in Business, Economics, or Engineering.

• 5+ years of pan-European automotive industry experience.

• Familiarity with market analysis tools (e.g., JATO, S&P Global).

• Strong quantitative and analytical skills.

• Proficient in Microsoft Office, especially Excel and PowerPoint.

• Fluent in English; additional European languages are a plus.

• Organized, detail-oriented and adaptable.

• Good interpersonal skills and ability to work in a multicultural environment.

• Initiative, self-confidence and resilience.

• Passion for the Automotive industry and familiarity with Asian cultures/companies.

• Willingness to travel for business requirements i.e. South Korea, major Auto Shows, meetings with European markets, test drives and support PR events while launching products.
  

Who are we?

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.

Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.

Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.

Our headquarter is home to 40 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!

You will enjoy working with us if you like these things:

• A pulsating international environment. Our workforce is composed of people from 37 nations.

• Playing an active and important part in the development of Kia in Europe.

• Developing new frameworks and solutions.

• Demanding challenges to which you can creatively contribute.

• A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more.

If you’re interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.